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Getting Comfortable Being Uncomfortable feat. Megan Gersch

Overview:

Sam speaks with business owner, fellow podcaster, and branding & marketing unicorn Megan Gersch. Megan tells the story of leaving her 9 – 5 to jump feet first into entrepreneurship, talks about how her incredible growth to 70k followers on TikTok has made her business take off, and shares her top strategy tips for sales, marketing, and social media.

Episode Transcript:

[Designing Growth introduction plays]

[00:00:00] Sam Chlebowski:

[00:00:43] Happy Thursday, everybody. And welcome back to designing growth. We have a fantastic episode for you today. Very excited to welcome on our first guest to the podcast. That’s outside of the company, outside myself or Perry.

[00:00:57] today we have Megan Gersch joining us. Megan is a branding and marketing unicorn that has been in the field for over 15 years. And she has worked with some of the most well known names in the entertainment industry. Netflix Spaceland presents KCR w radio live nation and more, she also, co-hosts a podcast called The Your Sparkly brand podcast, which is a show designed to empower entrepreneurs with the tips, tools and strategies needed to make their businesses stand out from their competitors.

[00:01:25] I had spoke with Megan last week and I was so excited to be able to meet with her because a lot of the things that we’re doing and that we’re talking about on this show, she talks about on our own show. So without further, a. Megan, welcome to the show. How are you doing?

[00:01:40] Megan Gersch: Thank you so much. I’m doing really well. Thanks for having me. I’m so excited.

[00:01:43] Sam Chlebowski: we had spoke about a week ago and you were telling me a little bit about your background, which I thought was really interesting. I’d cover some of that in the introduction, , but can you just tell us, a little bit about your career journey, uh, from the entertainment industry to where you [00:02:00] are now, you know, being your own business owner.

[00:02:02] Megan Gersch: Yeah, absolutely. So I have a, a strong background in the music industry specifically. Right outta college. I got really lucky and got a job at live nation. So I was doing graphic design for like all of these huge artists, lady Gaga and Justin Bieber, and just craziness, things that you could never imagine, being straight outta college.

[00:02:21] So I got very lucky in that regard, , decided to move out to the west coast. I wound up getting a job in radio out here in Los Angeles at K C R w radio. And I was an interactive producer there. So basically was handling all of the. Website projects, the apps that they handled, as well as like any graphic design needs and promotions that we had going on at the station.

[00:02:42] after that, I became a creative director for a few music venues here in Los Angeles. We also did, a few music festivals as well. and then eventually. Came to the point where like I had freelance going on this entire, kind of length in my career I had a full-time job. from nine to five, and then I would come home and work on freelance projects until like I went to bed basically. And so there just became a point where it was like, I can’t keep doing both of these. it felt like just the right time to take the leap.

[00:03:13] Take a bet on myself to do my business full time. And I’ve been doing it four years now. So something’s working.

[00:03:19] Sam Chlebowski: Yeah, I love it. And wow. The, some of the artists that you had worked with at live nation, that is wild. So where were you, before you moved out to the west coast?

[00:03:27] Megan Gersch: So I was based in Richmond, Virginia. The office that I was working in was actually right outside of Charlottesville. I lived in Charlottesville for about a year or so. And then I moved to Richmond, Virginia, which is where I’m from originally. but yeah, it was a small company called music today.

[00:03:43] Literally like a week or two after I started there, they got bought by live nation. And so it was the progression of watching that, transform from a small company into like basically a corporate behemoth quite the transformation.

[00:03:56] Sam Chlebowski: I think seeing experiences like that, you know, firsthand when I [00:04:00] had a chance to observe that in my own career really pushed me into wanting to work with small companies or either, be a founder or a co-founder.

[00:04:09] Ultimately part of what led me here to motion.io is, that drive to create something out of nothing, but create something that’s yours and that you control and it’s your destiny. So I really resonated with that, part of your story. You had talked a little bit about. Sort of your journey where you work, working full time, you know, nine to five, and then you’d come home and start working on your, at that time.

[00:04:32] It was a side project, I guess you would call it. Where was the point that you said. I’m ready to jump ship. And how did you feel, at that point, was it something that required a lot of hard decisions to go into that? Or was this something that you said, Hey, this is great. It’s time to go full time into my own business.

[00:04:51] Megan Gersch: Yeah. I mean, it’s definitely something that I had thought about a while before I actually went through with it. and I think when I realized like, okay, I literally have a daytime job and a nighttime job, basically between the two, that’s when I really realized that the demand was there.

[00:05:07] I also, before I jumped ship at my 9 to 5 I did a course where I essentially learned all the different ways that you could make money as a freelancer or entrepreneur. I didn’t know what a funnel was at that time. I learned what a funnel was and how you can grow your email list and stuff like that.

[00:05:23] took this Basic entrepreneur 1 0 1 type course. , I was going to my 9 to 5 and I would find myself on my lunch break watching these course lessons, eating my salad in the park and being like, oh my God, what can I learn today?

[00:05:36] I should have known that that was gonna happen sooner than later, just because I was making time to learn all of these things so that, you know, I would be prepared when I really jumped ship and made that jump into entrepreneurship.

[00:05:49] And, you know, it was really scary. the beginning of any business. I think a lot of people will resonate with this. Can be terrifying you have no consistent. Money or paycheck [00:06:00] there’s a lot of unknown factors when you first start your business.

[00:06:03] And I think like one of the hardest things is to figure out how do I get clients? Because when you have a job that’s almost done for you, right? there’s usually a sales team that’s going out, getting the business. And then, you know, especially somebody in my position as a creative, you kind of just execute on whatever they’ve sold.

[00:06:20] Right. And so. There’s a lot. I mean, it’s, it’s a lot of things to learn about yourself when you’re running a business, you have to wear all the hats too. all the accounting, all of the marketing, every single little thing that happens in a business, you have to learn to do all of that.

[00:06:34] So it’s a lot of learning. It’s very scary. But you know, if you push through those first year or two, kind of hard periods and there will be ups and downs. It can be really worth it.

[00:06:44] Sam Chlebowski: What you had shared about how you were actively making time to work on your business, despite all of the other things you had going on a full nine to five. That to me is always my signifier of like, Hey, it’s time to make this my full time thing, because if you are that driven to learn to grow. You will be successful if you stick with it, in my opinion, you stick with it for long enough and you have the proper strategy in place, but wanting to provide yourself with the skills that you need to make that happen, I think is the biggest first step to launching any sort of business.

[00:07:22] Megan Gersch: Yeah, absolutely. It, it really is quite the learning process. And even now, I learn things all the time and I’m constantly pushing myself to, learn new skills to keep up with the latest marketing tools and all of that kind of stuff. So yeah, I mean, it just never stops. It’s one of those things where you’re just constantly improving.

[00:07:42] Sam Chlebowski: What are some of your favorite tools and resources out there right now that you are using to sort of up level your skills?

[00:07:49] Megan Gersch: Ooh for upleveling. I mean, YouTube is honestly, a gold mine. I mean,

[00:07:53] you can learn, you can learn anything you want from YouTube. as far as like upleveling my business, [00:08:00] repurposed.io is amazing. It’s basically a tool that you can create on one platform and then automatically.

[00:08:05] Port your content over to other platforms. Descript is a really amazing tool as well. So that’s a tool that you can use to drop in your video content and it can transcribe everything.

[00:08:16] Sam Chlebowski: And I gotta say, actually, thank you for showing me repurposed.io, because I was on, TikTok earlier doing some stuff for the motion account and I saw your video come up about that and I’m like, oh, I need to use this. This looks amazing.

[00:08:30] Megan Gersch: Yeah. Yeah. It is really a game changer. definitely takes some time to like set up in the beginning, but once it’s set up and it’s rolling, , it is just such a game changer.

[00:08:40] Sam Chlebowski: because I have been wanting to get some of our TikTok videos onto YouTube as YouTube shorts your post on TikTok was like exactly what I was trying to do and figure out on my own. it could not have come at a better time.

[00:08:52] Megan Gersch: It’s, it’s such an amazing tool. Highly recommend.

[00:08:55] Sam Chlebowski: What are your tips or what might your advice be for thinking about sales and marketing as a part of your business and crafting a strategy around that?

[00:09:04] Megan Gersch: I mean, it all goes back to like, who’s your target customer, right? Figuring out who you wanna speak to and how your service is going to uniquely serve that person. And then once you have that nailed down, you need to figure out, okay, this is my target person. Where are those people hanging out online?

[00:09:20] A lot of the beginning of my business journey, I was doing a lot of cold outreach. I was doing like a lot of me going to other people to try to get those leads and get those sales. Fortunately now it’s kind of flipped for me since I found TikTok, I started creating TikTok content in 2020 as a lot of millennials did in the pandemic.

[00:09:40] And, it just completely changed the entire landscape of my business. It’s just been crazy.

[00:09:46] Sam Chlebowski: I’m really interested to dive into TikTok and talking about some of your strategies there, because from what I’ve seen, the growth that you’ve had on the platform is enormous , that cold outreach you mentioned. What was your general [00:10:00] strategy that you were using for cold outreach? Because I think that cold outreach is something that can feel uncomfortable and it’s really hard to do. But I think that at least in my opinion, it’s sort of a necessity for businesses who are early on in their growth.

[00:10:15] What were the strategies that you were using for cold outreach when you first started?

[00:10:19] Megan Gersch: So I was doing good old fashioned email outreach, and also I was doing a lot of outreach on LinkedIn. Um, and so, yeah, you’re totally spot on, it can feel super uncomfortable when you’re first starting. and you really have to get comfortable with being uncomfortable and also with getting no’s in your business.

[00:10:38] Just because. It’s gonna be a whole lot more no’s than yes’s. As far as the strategy goes something that I learned from that course that I mentioned earlier on is cold emailing was a part of that as a way to get clients and essentially it just really taught, you know, the money’s in the follow up, you have to follow up a number of times before you might hear back from people.

[00:10:59] and also to just approach it as you do with all of your marketing, where. you’re really just trying to help people with your product or service or whatever you’re trying to offer. it should be less of a sales process and more of a conversation, trying to number one, to get somebody’s attention.

[00:11:14] And Personalizing it enough to show them that you’ve actually put in some effort to, get to know their background a little bit. And then. softly being like, do you need any help with X, Y, or Z? And kind of going into it that way? but yeah, I mean, cold emailing is effective.

[00:11:30] It just takes time and energy and it takes persistence with it.

[00:11:34] Sam Chlebowski: Wow, you are speaking my language right there. when you had said the money’s in the follow up, make it a conversation. Those are two sales rules that I personally live by. I’m not a type of person who likes to be pushy when it comes to sales. And I don’t think you should be. I think as long as, you know, As a business owner, your value, the value of the services you provide, you shouldn’t have to be pushy.

[00:11:58] You should be able to tell somebody the facts, [00:12:00] make it a conversation, and if they’ve reached out to you, you’re reaching out to them. At some point, people are gonna be attracted to that.

[00:12:06] Megan Gersch: I feel like there’s a lot of people out there that really push the pushy sales tactics. And I’m just like, not about that vibe. Here’s what I can offer you. Here are my capabilities. if you want to, you know, have a conversation about working together great, let’s do it.

[00:12:22] Sam Chlebowski: I had a sales team that I was also leading. And when there were times where we maybe push somebody to buy, not like being pushy, but somebody bought who maybe shouldn’t have, those can often end up to be clients that are not a good fit anyways, where somebody who’s really excited.

[00:12:39] They’re asking you questions. They’re asking you to speak with previous customers. And they’re really engaged in that process. Those are gonna be your best customer. They’ve done their research. They want to know more from talking to you and that’ll be a great business relationship.

[00:12:54] Megan Gersch: Yeah, exactly. A hundred percent.

[00:12:56] Sam Chlebowski: It’s interesting to think about as well. The way that you generate business can flip after a certain point. And I love that example had how you shared that you were doing these, you know, cold outreach initiatives, which are important and really vital to success. And I think at a deeper level, make you a more comfortable and confident business owner, but at a certain point, there can be that flip and it’s something I’ve seen in a couple of different businesses that I’ve worked with where you’re generating so many.

[00:13:24] What I call them is inbound leads that you don’t have to do these cold outreach campaigns anymore. And you can at least dial it back because you have more business than you can take on. And it’s something that’s really exciting, but I think a mistake that newer business owners can sometimes make is thinking that those kind of inbound leads.

[00:13:44] Can come in when you just open your doors. And I think your experience is a great one to share just because it’s proof that growing a business doesn’t happen overnight. It takes work. It takes a lot of hard work. It takes a lot of learning how to be uncomfortable. Uh, I [00:14:00] also love that you would share that maybe that’ll be the title of this episode, but. once you get it and things start clicking things also start getting easier at a certain point. You know, there will probably be other things that become harder as you go. But I thought that that trajectory was really interesting that you shared.

[00:14:17] Megan Gersch: Nothing great is built overnight It’s so interesting with TikTok too, just because I feel like they’ve built up this expectation that virality is just like, poof, celebrities are made overnight or like influencers or whatever you wanna call them.

[00:14:30] But the reality is most of these people have been grinding putting in the effort and trying different things and failing a ton of times and getting those no’s and all of that for like years, most of the time. So you know, it, it just takes.

[00:14:45] Sam Chlebowski: Yeah, couldn’t agree more. And with TikTok specifically, I had saw this video the other day, where it was a snippet of a podcast. I saw it on TikTok, it was these two people talking to each other and one of them had said that he had posted 88 individual TikTok videos before he had one get above 10,000 views, which I thought was just really.

[00:15:07] Illustrative of this kind of journey and the grind that it can sometimes be.

[00:15:13] Megan Gersch: Mm-hmm . Yep, exactly.

[00:15:15] Sam Chlebowski: to dive a little bit more into TikTok, cause I said that we were gonna circle back around on this. Can you maybe walk me through when you started posting on TikTok to where you are now with platform

[00:15:29] Megan Gersch: Yeah, definitely. So I watched TikTok content for a long time before I started creating. And I originally started creating content around artwork that I make. So I just make art as a hobby. I do like painting, drawing, digital illustrations, all kinds of things. And I was. At first, I was like, oh, this might be like a fun way to get my artwork out there.

[00:15:50] And again, this was a time in my business where I was just trying a bunch of different stuff. Started out creating that type of content. It wasn’t really doing a whole lot. And then one day I just had an [00:16:00] idea. I was like, why don’t I just start talking about my business a little bit more on here.

[00:16:04] And see if that does anything, because like, at the time there weren’t a lot of educational creators on TikTok. It was like very, very few and also very, very few marketer kind of. People on, the on the platform. And so I started talking about website design and I started doing these website reviews on my page where I would basically just make a post being.

[00:16:25] like anybody want me to take a look at your website? I’ll take a look at it and then I’ll give you like a few tips. And so, and it was just it that post just got a ton of engagement. And so I started doing these website reviews as video replies to people, and I would just pull up their website on my computer point, the phone at the computer, and be like pointing at the different things that they could change on their website and give you know, three or four tips in a TikTok video, like a 20 second video.

[00:16:51] And then. One of those videos is the one that was my first mini viral video. And I will never forget that day. I was on the way to my in-law’s place. And I was like, oh my God. I think one of my videos is like taking off. I’m like in the car I don’t, know what’s happening.

[00:17:08] Sam Chlebowski: That’s amazing.

[00:17:09] Megan Gersch: That is when I very much pivoted into, like, this is gonna be my business. account And yeah, the rest of, I mean, is history. I’ve been making content on TikTok for two years at this point.

[00:17:21] Sam Chlebowski: Incredible. The website review. I just, I couldn’t get over that. It’s such a genius idea. I love it. I had used to do something like that, but it was sort of longer form. It was not TikTok ready. But I used to hold these webinars for my last web design agency uh, brighter vision wear. We would bring people on um, we would look at their websites, you know, there’d be a hundred people on there.

[00:17:44] We’d review them in real time, but it wasn’t this sort of. Easily digestible content. It was reflective of marketing ages past where it seems like now everything is so catered towards short form video content. That’s the [00:18:00] way it’s all going. And that’s why I love that you were able to do these quick videos where you’re providing tips.

[00:18:06] So you’re providing a ton of value, but also education to anybody else who happens to be watching that. It’s a, it’s amazing. you being an expert on the platform and being on it. I think a lot longer than I have been. I didn’t even consider the fact that there weren’t that many educational content creators at that time or marketing and design content, let alone, it seems like you nailed the timing.

[00:18:28] Megan Gersch: Yeah. Yeah. I got really lucky and it like there were a lot of people that kind of. Sprung up in the PA pandemic that really rode that wave. I think it’s, it’s definitely different now than it was two years ago. And like the landscape of like how quickly you could grow on the platform.

[00:18:45] There are a lot of other creators that leaned really heavily into the trends that were like edutainment kind of style creators, and that have like huge accounts because of it. but yeah, like the website reviews were this crazy little idea. Kind of took off

[00:19:00] I’ve since kind of like steered away from that a little bit, but but yeah, that’s the story of that.

[00:19:04] Sam Chlebowski: Amazing. And for the people listening to this episode, I wanted to pick your brain about some of your TikTok strategies even for myself too, because I gotta admit I am running our Motion.io account, and it is a totally new experience for me. I had in high school and college done like some video editing, but I am quickly realizing that I was a little bit too confident going into it.

[00:19:30] TikTok is a whole different ballgame. So I’d love to know just, you know, maybe your top three or four strategies for producing content that gets engagement on.

[00:19:40] Megan Gersch: Yeah. Yeah, definitely. So, I mean, there’s, there’s definitely like technical strategies where you like need to learn how to like structure your content, hook, build up, you know, value call to action. And then there’s also like softer kind of skill strategies TikTok is very much set up for you to be speaking to camera for you to [00:20:00] really be able to stand out as a person to people.

[00:20:03] People need something, some kind of visual or personality kind of indicator where they say like, I really connect with that person. for me, like I am the purple haired marketing chick that like hands out, all this value on, on TikTok. figure out what that signature thing is for you.

[00:20:20] And I think like, honestly, a lot of people, especially in the, the educational realm, like forget to have fun with it. there was a point in my content where every single video that I was putting out, I was like, okay, what tip or trick? Or like, whatever can I give in this video?

[00:20:33] I got bored, with it. So I, really had to turn essentially take my strategy and re reevaluate what I was doing. And that’s when I started to integrate more trends into my strategies, started trying out some storytelling type content. And just tried to switch it up for myself just because I was, feeling like if I kept heading down this one of tip, tip, tip, tip, I was just gonna get burnt out people can be tip robots all day long.

[00:20:58] Like people can go to Google and find out this information. Right. you have to figure out a way to keep it fun for yourself and also like integrate your personality. And that’s, what’s really gonna draw people to you on the platform.

[00:21:08] Sam Chlebowski: and that’s definitely a lesson that I can personally pull from. Something I struggle with is bringing my personality into the content sometimes because I’m used to business content and social media related content being, you know, kind of dry and boring.

[00:21:25] Megan Gersch: Mm-hmm

[00:21:26] Sam Chlebowski: A question I wanted to ask you though, is, do you feel within the last couple years that the sort of culture of business is becoming maybe a little bit more, not necessarily casual, but personal, and you’re able to kind of show who you are within your business’ content.

[00:21:43] Megan Gersch: Yeah, definitely. I think, especially after the pandemic, people are really craving that personal connection. People are much more CR like want to see the humans behind the brand and get to know like, why did you start this company? Is there something specific that happened in your life that [00:22:00] like drove you to, you know, do X, Y, Z They want to connect with people that have similar values to them as well. you’ll notice in some of my content, I will say sometimes like polarizing things and that’s on purpose to like force the wrong people away from me and to draw my people to me. , it’s interesting what you brought up about like, The business landscape getting to be a bit more casual.

[00:22:23] I’m personally trying to only work with that type of person. So like, even if the, the quote, unquote business world isn’t getting more casual, I’m only gonna be working with these people over here who are cool and chill and like, you know what I mean? Like, so it’s all about who you wanna attract.

[00:22:40] Sam Chlebowski: And that’s something that I think is so cool, especially with platforms like TikTok is the discoverability that you can be that specific and you can say, Hey, I wanna work with these types of people and I don’t wanna work with these types of people. So it’s okay that I put out content that pushes them away because I know that I’m still able to reach the people that I want to connect with, that I wanna work.

[00:23:02] Megan Gersch: Yeah, exactly. Exactly. That algorithm specifically is so powerful and it’s really, really good at, putting you in front of the right people.

[00:23:10] Sam Chlebowski: the fact that I can go on the TikTok and search something as specific as web and brand designer and pull up people with design agencies of their own, who are producing content about design agencies was like mind blowing to me For the complete polar opposite hopped onto Instagram to try that same search and nothing.

[00:23:32] It was all like large brands or like pieces of software to help web brand designers where on TikTok, it was people speaking personally about their business. And I love that. And that was actually the way that I quickly found you because you know, with what we’re doing [email protected], Product we’re building.

[00:23:48] We’re really looking to get people’s feedback on the product. So I, I have to do a little bit of that cold outreach myself because we don’t have an audience at this time.

[00:23:57] And thank you so much for sharing all those [00:24:00] phenomenal TikTok tips to quickly recap it. Some of the things that you covered. We’re, you know, pay attention with the format, but also experiment with the format and don’t be afraid to make it fun. I, I think would be my key takeaways. Anything else to add there?

[00:24:15] Megan Gersch: yeah. I mean, keep in mind, like why do you open the TDO app? Like you go there to be educated or entertained most likely, or to escape, whatever, you know, your slack that’s been open for the last few hours or whatever. So you’re, you’re going to be distracted, right? Like you’re opening the app to be distracted.

[00:24:32] And so what would you wanna see? take note the next time that you open the app, what videos you actually watch to the end. Those are the types of videos that are keeping your attention. So see how, if you can take any clues from those content pieces.

[00:24:46] Sam Chlebowski: I love that advice. And when I think about the types of videos that I watch, it like even gives me ideas for. that I want to create thinking about things that I might only watch two seconds of versus things that I watch all the way to the end. It’s phenomenal advice.

[00:25:00] With that, I wanted to talk a little bit just generally about, what’s currently going on with your business. I know you have a couple components to it where you have a web design business. But then you also do I think coaching and consultation on the side. Can you tell me a little bit, about what you’re working on currently?

[00:25:17] Megan Gersch: Yeah, definitely. So right now I’m working on a few different website templates which will essentially be become like a passive income side of my business. So excited to launch those in Q4. I’m, I’ve also been working closely with a high level business coach and I’m essentially. Redoing my service offering and going to be rebranding myself in Q4.

[00:25:39] So everything is about to change. It’s still gonna be web design and branding, but I’m really refining my offerings to, kind of push towards a different audience. So we’ll see how that goes. I’m gonna be documenting everything on TikTok. So it’s, in the plans to make it like a series where like, I just take you along with me as a brand designer.

[00:25:57] Who’s rebranding

[00:25:59] Sam Chlebowski: Wow, that is [00:26:00] gonna be really cool. And I will definitely be following along. Are you doing the uh, brand redesign?

[00:26:06] Megan Gersch: Yep. Yep.

[00:26:07] Sam Chlebowski: for the website templates uh, how are you creating those? Like what are they for Squarespace? Are they for WordPress? Like what platform are they on? How are you doing that?

[00:26:15] Megan Gersch: I’m actually using a platform called show it uh,

[00:26:18] which does use uh, WordPress for the blog component of them. I just started using this platform kind kind of as, as an experiment, I saw a few talks about how flexible it was. And I was like, I gotta try this out. I’m like such a nerd about that kind of stuff.

[00:26:33] But I tried it out and it just gives you a lot of design freedom when it comes to web design. And so for me, it’s perfect because there’s no coding involved. It’s pretty much just like drag and drop. And you can still apply like all of the kind of technical components, like all of the H one H two headers, all of that kind of good stuff.

[00:26:50] But yeah, it just provides a lot more design flexibility than you would normally get from another platform. So I’ve been experimenting with that a little bit. We’ll see how the launch goes and I’m pretty excited with how the templates are turning.

[00:27:03] Sam Chlebowski: That’s very cool. And once those templates do get lunch, let me know because we’ll definitely include those in the resources for this episode with show it. Is it still like the classic WordPress admin area as well? Or is, is that completely different if you’re in the back end?

[00:27:18] Megan Gersch: No it’s completely different. Um, Show it is like this like standalone platform where that’s, where you control all of your pages. Only your blog posts would be hosted in word.

[00:27:29] Sam Chlebowski: Very interesting. Yeah, it’s something that I have been hearing about a little bit, but I, this is the first time I’ve actually talked to somebody who was using it. So don’t mind me. I also kind of nerd out on that stuff. So part in the technical questions.

[00:27:43] Megan Gersch: Oh, yeah. When I started using it, I was like, oh, this is different. And then I like really got into it. I was like, oh, this is like a game changer.

[00:27:51] Sam Chlebowski: Wow.

[00:27:52] Megan Gersch: so.

[00:27:52] Sam Chlebowski: I just built our emotion.io site on WordPress. I had known about this sooner, I would’ve loved to try something new, cuz I’m the [00:28:00] same way. Any kind of new technology, new thing that I can use in the business. I’m like, let me get my hands on it. I want to use this. So.

[00:28:06] Megan Gersch: Yeah. Yeah. For.

[00:28:08] Sam Chlebowski: Well that about wraps it up for this episode. Thank you, Megan so much for sharing all of your great tips, your journey, hugely helpful. Uh, For me, and I think a lot of other people in the audience who are, you know, at various stages of your business, one question I wanted to ask you, and I know you had worked in the music industry, top three musical acts of.

[00:28:30] Megan Gersch: to work with.

[00:28:31] Sam Chlebowski: work with or listen to whichever one, whichever direction you wanna take it.

[00:28:35] Megan Gersch: Okay, well, let’s go with, listen to cuz I don’t wanna, I don’t wanna like, you know, choose favorites when it comes to clients. Let’s go with, listen to, I’m a huge Radiohead fan. I love anything Tom York related. Uh, I’m seeing him twice in December coming up, so I’m

[00:28:51] Sam Chlebowski: Oh, wow.

[00:28:52] Megan Gersch: Um, Yeah. I mean, other than that I love LCD sound system.

[00:28:56] Let me see what else. I mean, I feel like after we’ve record this, I’m gonna be like, why didn’t I say that? I’m just like a huge, I’m a huge music fan. I don’t know. I, I listen to a lot of ambient stuff, honestly, throughout the pandemic to kind of calm my mind and get me through. So.

[00:29:10] Sam Chlebowski: Love it love it. I, myself am a bit of a jam band person.

[00:29:17] but then on the flip side, there’s also things like black Sabbath. So I grew up in Pennsylvania going to dirty basement metal shows. 

[00:29:25] Megan Gersch: Oh, awesome. That’s awesome. I actually did um, in college I was like working with a friend. They had like a jam band music festival, that we worked on together. So definitely familiar with that scene a little bit.

[00:29:39] Sam Chlebowski: Very cool. Very cool. I also do like Radiohead. Fake plastic trees is that that’s the song. It was like the first song I learned on the guitar.

[00:29:46] Megan Gersch: Oh, nice.

[00:29:47] That’s a good one.

[00:29:48] Sam Chlebowski: thank you again so much for taking the time to join us for the episode. This has been amazing. Anything else to add before we sign off here for the day, Megan?

[00:29:57] Megan Gersch: I don’t think so. I mean, thank you so much for having me on [00:30:00] this is so fun to chat and would love to hang out on another podcast sometime.

[00:30:04] Sam Chlebowski: Absolutely. And if you are interested in any of Megan’s content or her work, we will be including all of the links to that in the show notes, along with her TikTok account, a direct link to her website. So go ahead and check those out. But until next time, everybody, this has been another episode of designing growth.

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