Designing Growth Episode 2: Marketing Lessons That Last A Lifetime

Episode Overview

In episode 2 of Designing Growth, Sam shares the top 3 marketing lessons he’s learned, talks about how he plans to use them at Motion.io, and provides takeaways for applying these same lessons to an agency marketing strategy.

Sam’s Top 3 Marketing Lessons

The marketing lessons covered in this episode include:

1. The most effective marketing is born from a deep understanding of your customers
2. Relationships are one of the most powerful pathways to marketing success
3. You can’t fix what you can’t measure

But smooth seas don’t make for strong sailors, and Sam gives honest examples of mistakes he’s made along the way that helped him learn each lesson.

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