Automate Client Onboarding: How to Connect HubSpot to Motion.io with Zapier

Introduction

Client onboarding is one of the most critical steps in building long-term customer relationships. But doing it manually—sending invites, creating portals, and assigning tasks—can be time-consuming and prone to error. That’s why automating your onboarding workflow by integrating HubSpot with Motion.io is a game-changer.

In this guide (with a step-by-step video tutorial), you’ll learn how to automatically invite new customers into a white-label, loginless Motion.io portal the moment they become a customer in HubSpot.

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Why connect Hubspot to Motion.io?

With just a few minutes of setup in Zapier, you can automatically invite new customers to branded, login-free Motion.io portals the moment a deal is marked Closed Won in HubSpot.

This workflow delivers powerful benefits:

• Save time by eliminating manual data entry
• Give clients instant access to onboarding tasks
• Provide a seamless, professional experience with your branding front-and-center
• Ensure consistency across every new project

Setup Guide

Streamline your client onboarding by connecting HubSpot to Motion.io using Zapier. In this step-by-step tutorial, you’ll learn how to automatically invite new customers to white-label, loginless Motion.io portals the moment a deal is closed or a contact becomes a customer in HubSpot.

Step 1: Create a Zap in Zapier
Start by creating a new Zap in Zapier and set HubSpot as the trigger app. Choose the Contact Property Change trigger (or a deal stage change if you prefer).

Step 2: Add a Filter for New Customers
Since the trigger applies to any property change, add a Zapier filter so the workflow only continues if the lead status equals “Customer.”

Step 3: Connect Motion.io
For the action step, select Motion.io → Create Project.

• Choose your portal template
• Map the portal name to the client’s first + last name (or company name)
• Map the client’s email and name fields

This ensures every project is personalized for the customer.

Step 4: Assign Client Tasks Automatically
Enable the setting to assign tasks immediately. Any tasks you’ve built into your Motion.io template will be automatically ready for your client in their loginless portal.

Step 5: Test & Confirm
Run a test in Zapier, then check your Motion.io projects tab. You should see a new project created instantly, with onboarding tasks already activated.

Conclusion
With this integration, every time a HubSpot contact becomes a customer, they’re automatically added to a branded Motion.io portal—no manual work required. This saves your team hours, ensures nothing slips through the cracks, and provides clients with a smooth onboarding experience.

Final Thoughts

With this integration, every time a HubSpot contact becomes a customer, they’re automatically added to a branded Motion.io portal—no manual work required. This saves your team hours, ensures nothing slips through the cracks, and provides clients with a smooth onboarding experience.
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If you're not already using Motion.io, now is the perfect time to try it out.

👉 Start your free trial today and see how much smoother your client onboarding and collaboration can be.