AI-Powered Business Opportunities

Overview:

Futurist and Artificial Intelligence Expert Brett Malinowski talks with host Sam Chlebowski about AI, entrepreneurship, ChatGPT and more. Brett explains the biggest opportunities that exist for business owners to use AI right now and tells the story of how we went from a disillusioned college student to the owner of a successful media company and future technology implementation agency.

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https://youtu.be/uEphUh79wdo

Resources from Episode 36:

• Brett's YouTube Channel
• WGMI Labs
• Mid Journey
• Stable Difffusion
• ChatGPT
• ChatGPT
• ABtesting.ai
• Try Motion.io for Free

Episode 36 Transcript:

[00:00:00] Brett Malinowski: I really do believe thatit's a race to become the most AI-optimized business in your field. What usedto take a company 12 people can now take a company five people to do. If youdidn't know, Mid Journey, that company is only eight people total and they'redoing billions of dollars and used by everybody I know in the AI world.

[00:00:16] And so it really islike finding existing businesses that work right now and then just goingthrough every single step of their process and finding different ways to integratethe AI into that company. That's what we're doing with a real estate friend ofmine and we've already found a way to like lower his processing time andworkforce by 25%, which is good for a lot of people cuz where we get to theconversation of AI taking a lot of jobs.

[00:00:38] But this is thereality of the world. And if you are not the one learning this skill, how tointegrate this into companies. You're next on the chopping block. I don't meanit in a scary way, but it's business and that's how things are happening rightnow. AI can write emails better than us now. It can respond 24/7. AutoGPT canbook my calendar, book my Zoom calls, book my podcast for me. Why would thesecompanies not be doing that?

[00:01:02 - Designing Growth Intro Music Plays]

[00:01:11] Sam Chlebowski: Happy Thursday everybody. Sam Chlebowskihere, co-founder of motion.io and host of this podcast. Very excited today tohave Brett Malinowski joining us on the show. Brett is a 26-year-old futuristthat covers new technologies and the opportunities that come from them,aspiring entrepreneurs build businesses of the future.

[00:01:31] So, Brett, let meask you first, how you doing today?

[00:01:33] Brett Malinowski: I'm doing good. My day'sjust starting, but it's a beautiful day here in Arizona.

[00:01:37] Sam Chlebowski: Nice. You're in Arizona? Nottoo far from me. I am out here in Denver. that's like, what, an hour and a halfplane ride?

[00:01:43] Brett Malinowski: up in Kansas City, so I'vemade plenty trips over there.

[00:01:46] Sam Chlebowski: Oh, okay. Okay. Yeah, my wifeand I, two Christmases ago, flights were super, super expensive and. We hadactually originally booked flights for each of us round trip it was like $1,800to fly.

[00:01:59] The flights were [00:02:00] terrible too. It was like 24 hours to getfrom Denver to Pennsylvania where I grew up kind of out in the middle ofnowhere had just gotten a Tesla and we're like, well, gas is free. For us rightnow. Cause the supercharging of that time is still free. And we're like, why don'twe just drive, and we did it.

[00:02:14] And that driveacross Kansas. Holy cow. That takes a long time.

[00:02:19] Brett Malinowski: It's so boring. There'sliterally nothing to look at. It's just flat.

[00:02:24] Sam Chlebowski: Yeah. And it takes about fivehours longer than you think it would.

[00:02:28] Brett Malinowski: Oh yeah. Like don't realizehow big the country is, so you drive across that whole state and it's like 10 hours.

[00:02:32] Sam Chlebowski: oh yeah. So Brett, I cameacross you on YouTube, and we were just talking about this a little bit beforeI hit the record button here. but a lot of what you cover, and I believe whatyou are doing now at W G M I media. Is, you know, you were covering ai, youwere covering all of the crazy things that are happening there.

[00:02:52] Uh, and I was reallyexcited to have you on as a guest here today to talk about some of this stuffbecause, with ai, I feel like. We have had this rate of acceleration, not onlyin the last year, but within just like the last three months where things arejust going not so right now. So if you could start off by telling me just likewhat got you into artificial intelligence and all of the things that arehappening right now in the first place.

[00:03:20] Brett Malinowski: Yeah, so I have to say I'm atrend hopper. I mean, AI is like nothing new, but when ChatGPT came around --I've been following Sam Altman for like years cuz he was like the head of YCombinator just studying entrepreneurship from him -- And then when I saw himtweet that ChatGPT came out and it was just mind blowing. I tried it that firstday and before that I was covering more web three. So, I've already been inthis more so like modern. New technologies sector and I saw a ton of overlapwith the web three audience with ai, and it just makes sense to cover because Ihave a media company, there's a lot of popularity, there's overlap, and AI isgoing to be literally everywhere, like every single human being that has anysort of technology can benefit from it.

[00:03:59] And so it just [00:04:00] made sense. It's just interesting to seecuz there has been like past hype waves with AI. I remember being in college in2018 and it was like all the rave, every headline was ai, but there was noproduct. And so now there's actually active products that every human can use.It just seems like the right time to be covering this.

[00:04:17] Sam Chlebowski: Yeah, and it was insane to seethe rate of adoption that ChatGPT had and they've been working on that what,for five, six years

[00:04:25] maybe?

[00:04:26] Brett Malinowski: And their GPT3 model hasbeen around for like over a year and a half. So like people could haverelatively made their own, but since they made it such a simple product foranybody to use, it's just like, what? What do they get? A hundred million usersin the first month, which is like the fastest growing app ever.

[00:04:38] So yeah, it's kindof impossible to grasp how fast things are moving, but it's time to

[00:04:43] Sam Chlebowski: Yeah. So with the web threestuff and. When I think about Web three, like the first thing that comes tomind is immediately crypto, and then right after that is like NFTs. How wouldyou think about, NFTs and then ai, out of those three, what do you think hasthe most staying power?

[00:05:02] Brett Malinowski: Yeah, so I'm much more, abeliever of the NFT side cuz it's just digital ownership. People, when theythink of Web three, I think they ask someone what it is and they get a bad,they get a bad definition, but it's just a digital ownership layer. Just youown things on the internet.

[00:05:17] That's what NFTsallow. And those NFTs are interoperable, meaning they can communicate on anywebsite that you're on. And so AI has been expediting the need for NFTs in thesense that. AI create, can create any image of anything and you can't trustanything anymore. So like how do you know if this is a deep faked image of acelebrity saying something?

[00:05:34] Or how do you knowif this is actually the real celebrity doing something? That's not gonna bepossible without blockchain technology. And we're seeing that with Twitterright now. Twitter is like going really heavy on proving that you are a humanon Twitter. Like that's why their new verification system is paid, so they cantie your name to your credit card to make sure that you actually are a realperson.

[00:05:53] And so the way thatyou could do that at scale, Is only through blockchain and NFTs. Sam Altman has[00:06:00] another company called World ID or WorldCoin that is doing that exact same thing, digital IDs that are NFTs on ablockchain to prove that you're human. it's human made content on the internet.

[00:06:10] So I think they'reboth gonna be used by every single person in the world, and they're bothmonumental.

[00:06:14] Sam Chlebowski: That is a fascinating pointthat I've actually never read or heard anybody describe, much less describe itso eloquently that the need. For NFTs can be driven by AI technology because Iimmediately think oh yeah, if you are generating an image using ai, usingsomething like Mid Journey, right?

[00:06:34] How do you provethat it was you if you are a graphic designer, how do you prove that youcreated something versus the ai create it. Because how does the ownership ofthat even work? Like if I am creating something with an AI program, does. Partof the ownership go back to the AI program.

[00:06:51] Brett Malinowski: Right now these AI companiesare just Public domain or free use, that's what they're going after. So they'rejust training all of the AI on everything in the public cuz they think it's agreater good for society. And so they're kind of just looking past the legalityand it is kind of impossible to prove.

[00:07:07] And I know Stable Diffusion,you do have the option as an artist to opt out of their training if you don'twant your art included in there. You can just specifically go in and opt out.But that onus is on you. They're gonna do it if they can. Until youspecifically say no. but I know they are in a huge legal battle with, uh, likestock footage companies like, uh, Shutterstock, I believe, or I don't knowwhich one it is, but they're facing that problem right now.

[00:07:28] I think most peopleare gonna get over that. I think that's gonna have to change the IP rights, butanybody can use the tool and then benefit from the output. I think.

[00:07:35] Sam Chlebowski: Interesting. Interesting. Imean, it presents a bunch of legal challenges our own government here in theUnited States I think is really struggling with it, but it's like AI isimproving far faster than anybody could try and pass a bill. I've seensuggesting should have an AI project approval process that mimics the FDA -- whereif you have a new drug that you develop, you have to go through FDA approval. Somethinglike that for ai. But if we want that, that is years away. I don't want thatpersonally, but it's years away anyways..

[00:08:06] Brett Malinowski: You just have to think like,it's not an easy concept to grasp. It's not an easy concept to like doublecheck. You would need like a reporting or regulating body that's equally asintelligent as the people creating that ai. And these people are like thesmartest people in the world. So I don't see that slowing us down anytime soon,which is scary, but also, Like a free market is what we're based in America.

[00:08:26] So I don't knowwhat's, there's so much uncertainty.

[00:08:28] Sam Chlebowski: these are also the people thatcan't even figure out what TikTok is Do you think they're gonna figure out whatAI is?

[00:08:33] Brett Malinowski: That's a whole problem inand of itself.

[00:08:35] Sam Chlebowski: one of the things that hasmade news, the last couple weeks or so, Is auto G P T. Could you talk aboutthat a little bit and kind of the opportunity that you see there, and justgenerally like what AutoGPT is for our listeners.

[00:08:50] Brett Malinowski: Yeah, so it's pretty much inthe name. They're just like automated agents as they say, that can basicallycomplete tasks and prompt themselves. So, ChatGPT, you have to prompt it,meaning you have to ask it questions and ask it follow up questions, or if youwanted to, to do any actions, all it can output is words.

[00:09:05] Where this is like aChatGPT C that you can install into your computer console, which can thenprompt itself and actually take actions within your computer. So if you say, Hey,locate me a file, it can go through and find a file, and then you can say, Hey,locate me these files, upload these to the internet, and get me a date.

[00:09:22] This weekend, adinner reservation. It can do all of that automatically without having to prompteach individual step. You can give it an action and it'll automatically takethose actions by prompting itself, which is really interesting.

[00:09:35] Sam Chlebowski: And this type of automation,Brett and I were talking a little bit about this on the call we're thinking ofsome of the things we could do here at Motion.io. Where if there's a Motionagent, you could say, Hey, build me a workflow for my process of, designingwebsites for people.

[00:09:50] Build this workflowthat sends a onboarding form. Here's the of information I need, here's what thefollow up emails look like, and kind of automate that process from end to end.Now we're a little [00:10:00] ways off fromanything like that, but interesting to kind of conceptualize some of theseopportunities with the.

[00:10:05] Sort of broader AIspectrum, and I know this is something that you talk a lot about in yourcontent. what do you think are some of the big business opportunities forpeople right now to use the AI programs that are available?

[00:10:17] Brett Malinowski: Yeah, so initially I thoughtthe biggest thing people could, should be doing was like creating like aspecific niche use case. Because this API was brand new it is so powerful. Theopening eye just literally spent billion dollars to make this model and theyjust gave it away for free. You can use their API and you can plug it in to anybusiness.

[00:10:36] So I was tellingpeople to like find like a specific niche use case, make like a public facingwebsite and then sell that. But now I really do believe that it's. A race tobecome the most AI optimized business in your field. What used to take acompany, 12 people can now take a company, five people to do if you didn't knowMid Journey, that company is only eight people total and they're doing billionsof dollars and used by everybody I know in the AI world.

[00:10:59] And so it really islike finding existing businesses that work right now. And the biggest marketsand then just going through every single step of their process and findingdifferent ways to automatically integrate the AI into that company. That's whatwe're doing with a real estate friend of mine and we've already found a way tolike lower his processing time and workforce by 25%, which is good for a lot ofpeople cuz that where we get to the conversation is taking a lot of jobs.

[00:11:24] But this is thereality of the world. And if you are not the one like learning this skill, howto integrate this into companies. You're next on the chopping block. it's alllike sunshine and fairy tales to some people out there, but this is the realworld. People are not gonna just keep employing you because they want to giveyou a hug. That was really aggressive. I don't mean it in a scary way, but likeit's business and that's how things are happening right now. AI can writeemails. We can write better than us now. It can respond 24/7. AutoGPT can bookmy calendar, book my Zoom calls, book my podcast for me. why would thesecompanies not be doing that?

[00:11:59] I have a [00:12:00] friend that just lost their copywritingjob at a company of over 500 people cuz they laid off 85% of their writing teamand kept 15% because the 85% replaced by ChatGPT 15% is gonna be just people torevise what came out of that. Our company, we are able to like upload. Way morearticles, way more newsletters, and sort so much more information.

[00:12:20] Because of thesystem that we have, we can find one tweet and that's gonna go through aprocess of tweet to a notion page, to a summary to an output to be reviewed byour editor, and one click when any of us can sort that. And all he has to do isjust tweak the output. When before that, he would've to read througheverything, then he'd have to rewrite it in his own words.

[00:12:40] That took a two hourlong process by himself down to 10 minutes.

[00:12:43] Sam Chlebowski: It's a harsh reality, but It'swhere we are going. And I think you gave a really good anecdote there too,talking about the layoffs and the reduction of workforces. There's all of thesethings happening right now really kind of. coinciding with the development ofAI and you've seen it the past couple months. All of these tech companies arecutting their workforces, and there's definitely a move, specifically in tech,to going back to that leaner style

[00:13:09] of so many of thesecompanies, quite honestly. Were born out of They all got their start with justa couple

[00:13:16] of people. And

[00:13:18] then somewhere alongthe way started to build their MVPs and their products with a team of 50 thatthey were once able to do with a team of, three to five people.

[00:13:28] Brett Malinowski: Look at Twitter. Elon justlaid off 80% of their staff and they're working just fine. There's two things Iwanna touch on here. I think we're going into this era where it's cool to haveas little employees as possible, but two, I think the optimistic side of thisis that it frees up all of this time of doing like laborious, boring work thatwas repetitive for people.

[00:13:45] Where now everyonehas much more time to be creative and focus on doing work that is actuallyinteresting or inspiring to them. And on top of this, yes, it's gonna cut a lotof jobs, but those jobs really weren't necessary. And so I think we're gonnastart trending into a lot of people being solopreneurs [00:14:00]or self-employed entrepreneurs that focus on one specific skill or servicethat's just higher leverage now with ai.

[00:14:06] Sam Chlebowski: It's a fantastic point aroundsolopreneurs and entrepreneurship cuz that is something too, even with thisbusiness that I have seen that space just take off because information is somuch more accessible. To a wider range of people. And it's been democratized ina really big way I think.

[00:14:29] Brett Malinowski: It's a new skill. Yeah. Howdo you prompt something to the best outcome possible, much more efficiently?

[00:14:35] I don't think AI isgoing to replace like everybody's job. There's like two theories here. One isthat like, now AI can just make everyone much more efficient, so then thehourly rate goes higher. we don't pay lawyers $2,000 an hour right now becauseit is such a difficult job. It's just because they spent so much time buildingan expertise that they can do it much more quickly.

[00:14:55] And so the valuethat you receive. Is on average around $2,000 an hour, when really has nothingto do with the time that they're doing. It's just that's what you need done.There's only a few people that can do this actual like task for you. And so wehire lawyers and so maybe with AI it goes $2,000 every 10 minutes, that valuedoesn't change.

[00:15:13] It still needs to bedone. I don't see any jobs like that being taken for a long time. And then whenit comes to like. obviously Anything in the physical world is not gonna betouched like any, any actual like task and tell robotics, get there. But Idon't know. I just ultimately think it's like a new skill, kind of like SEO iswhat I always compare it.

[00:15:30] to 20, 25 years agowhen Google was becoming well known, there was no such thing as search engineoptimization before that. And then all of a sudden now there's agencies thatliterally make millions of dollars every single year doing SEO for bigcompanies so they can rank number one on certain keywords.

[00:15:45] And so now that'sjust. Prompt engineering, but for every single AI tool, you can get twocompletely different answers from ChatGPT just by the expertise you have in thespecific industry. there's a lot of advanced words and a lot of different likequestions or contexts you have if you're like, 10,000 hours deep in one [00:16:00] specific industry like marketing, you'd beable to ask gimme the best email drip campaign to retarget a customer who,added to cart but didn't purchase.

[00:16:07] if you're a new andyou don't know anything about marketing, you're gonna be like, write me anemail for someone who didn't buy you're gonna get way different outputs. And sothe expertise in that is gonna make you a better prompt engineer. And that's gonnabe valuable to companies.

[00:16:19] Sam Chlebowski: the prompting skill itselfbecomes what is most valuable. And that's something I even heard too withsoftware development it's not right now, but it is shortly down the futurewhere the person who can prompt. AI to spit them out. A software program isgonna be more valuable, in some ways than the person who can build it fromscratch.

[00:16:39] Now that said, Ithink that there's always gonna be a place for, people who are figuring outbugs that happens within that auto-generated program. But it's wild to thinkabout. I saw DHH, who is the founder of Basecamp, and then Hey wrote thisreally interesting piece on building kerosene lamps on the eve of the lightbulb, basically saying that We're building kerosene lamps right now becausethat's what we're using. We are developing software from scratch becausethere's still gonna be a need for that.

[00:17:10] But the light bulbis coming and that's right down the road. So how do we think about the futurewhile still continuing to work on what we're doing today? And I thought it wasa really interesting way to put that

[00:17:20] Brett Malinowski: I mean that's exactly how Iview like what we do. Cuz we have an NFT agency, we help some big brandsintegrate NFTs in their business. And same with ai. It's like there arebenefits to it right now, but on the NFT side especially. It is not relevantuntil there's some sort of like critical mass.

[00:17:36] Where everyone nowuses this new standard, and so it's like still provide the core products thatyou service, but be prepared to deliver in a new way, which is gonna be an NFT.And so it's just like, kind of like an educational phase. Make sure everyone'saware this is the kind of the benefits, this is where things go

[00:17:53] so be prepared.We're gonna have those ready. But keep doing business as usual, so many peoplehate change, like [00:18:00] humans resistchange and they will tie something to their identity. They'll say, Bitcoin's ascam. They'll say, blockchain's a scam when there just hasn't been like astrong use case yet.

[00:18:08] The technology issuper powerful, it just hasn't been shown to the world yet. And so just beopen-minded and you'll be in the right side of history.

[00:18:15] Sam Chlebowski: looking at your background alittle bit, I was, you know, quite honestly just snooping around your LinkedIn,it seems like you got outta college and you went right into entrepreneurship. Isee that you had founded a marketing company, uh, another company called Popinand now W G M I Media.

[00:18:32] Can you tell me alittle bit about what that journey was like and this kind of path that you'vewent down?

[00:18:38] Brett Malinowski: Yeah.

[00:18:38] so I had a horriblecollege experience. Not in the sense that it was bad. It was just, I love tolearn, and I was like really excited to like become successful. And I was incollege and these people were telling me I'm supposed to go to school. get ajob. And that's gonna be success for you.

[00:18:50] But then I'm lookingaround at what they're teaching in here and I took marketing classes andthey're teaching me how to run newspaper ads It, it was so embarrassing. Thisis like in the prime of Facebook ads that I'm watching all these YouTubersusing drop shipping, making millions of dollars, and I go to my marketing classand they're teaching me how to do stuff on the radio.

[00:19:06] Like I don't evenlisten to the radio, like I'm on Apple Music what's going on here? So I'm lookingaround, I'm like, this can't be right. And so, Basically I just took theinitiative myself. I'm not just gonna drop out and blindly shoot, but I startedmaking videos cause I had that skill from high school and started making videosfor clients downtown.

[00:19:22] So every day orevery weekend, I would drive 45 minutes downtown Kansas City to shoot likethese weddings or music videos or whatever it could be. So I started my ownvideo agency and by the time I was graduating, cause when I was like sophomoreyear, junior year, by the time I graduated, I was making way more than I wouldmake.

[00:19:39] from my degree,which was data analytics. So I graduated, but I, with a data analytics degree,but went all in on video and then quickly within my first year of video, Irealized People were taking my videos and using them as ads for their productsor whatever, and they were converting really well.

[00:19:53] One of my clientswas nice enough to show me how good the ad was doing compared to its other ads.I was like, oh, that's really powerful. If I [00:20:00]learned that skill, then I compare 'em when I could make more money. So then myfirst year outta college, I started doing the marketing agency more, officiallyand started making like a good amount of money my first six figures in thefirst year.

[00:20:11] And then from thatkind of transitioned into a full blown marketing agency where I did mediabuying. I could do the actual ad creative. Copy, I'd build your whole funnel.And then I kind of did like a six months of like sales for one of my clientscuz he liked the way that I did sales on him to close him.

[00:20:25] He let me practicesales with his company. So that was a really good experience for me. And thenthat just transitioned into becoming addicted to NFTs one day when I wasprocrastinating and I started trading and making a lot of money, making NFTs.And that kind of transitioned into a YouTube channel starting a project.

[00:20:41] Starting an agencyeducation company. Then eventually the media company. So, WGMI, where we're atnow basically, was incepted as a web three media company where we'd cover webthree, but a media company needs eyeballs and after the whole NFT boom, Nobodywas looking at Web three. And so it kind of has transitioned and pivoted intojust future technologies, web three, ai, no Code, SaaS, whatever's coming forlike the next generation, those type of business opportunities.

[00:21:08] And then of coursewe have our agency where we help clients with their web three NFT strategies aswell.

[00:21:12] Sam Chlebowski: what a journey, man, I wishthat I would've heard some of these stories, when I was younger. And I gotgranted very lucky I studied advertising in college. I wanted to go work at abig advertising agency, applied everywhere, just flopped.

[00:21:27] I applied to this adin Craigslist of all things, if you can imagine, that the company just took offand I kind of found myself in this startup SaaS space. but it's weird how thatlike happened on a whim.

[00:21:38] Brett Malinowski: I mean I had the internet atall times. Like I was just glued to YouTube and I was just always seeing likethis new make money online trend, whether it was drop shipping, whether it wasa marketing agency. So I was constantly exposed to these ideas, but I had suchbad shiny object syndrome that I would like jump from business model tobusiness.

[00:21:52] It's like I justkind of gave you like the year by year highlights. Within each year there waslike six different efforts of different side hustles to try to figure it [00:22:00] out and eventually I just had the rightskill, right time, right knowledge with NFTs and that really blew up my channeland then my business,

[00:22:06] Sam Chlebowski: how did you learn to becomefocused on one thing? Because I think that shiny object syndrome is something alot of entrepreneurs are guilty of. How do you stay focused now?

[00:22:16] Brett Malinowski: So I think it was an agething. I see it like the younger you are, the more quickly you want success. Andso you think that if you don't have success after three months, That it's thebusiness model and then as you mature, you start to realize like one what goesinto every single venture.

[00:22:31] you need marketing,you need the product you need fulfillments. There's just so much that justcannot be done well in three months. I think I did it so many times where Iconsistently would make $10,000, a hundred thousand dollars, but I kept gettingcapped at That range and I'd try something else. over time figured like it isso frustrating to have to go through, make a new llc, make a new product, newfulfillment, new manufacturers, new marketing, go shoot another video. I waslike, why don't I just stick with one and just keep growing on top of that one.

[00:23:02] So over time. Itsnowballs. Eventually I might not see a big money opportunity cause I'm notdoing another launch, but I think over time you can start up new launcheswithin this one company and just branch out. And so I just think it was overtime just maturing as an entrepreneur. I have a lot of friends that are worthmillions of dollars in their early twenties, and I see them, like on average inbetween their third to fifth year in business.

[00:23:24] Where they see thatfirst seven-figure year because they've been building and it's just beencompounding

[00:23:29] Sam Chlebowski: It's phenomenal advice and Ithink that the way that you describe kind of jumping from one thing to onething and then realizing that, okay, at a certain point, if I just continue to.Put in that effort and continue to grow, even when I think that there's thisshiny object over there to the left or the right, that's ultimately gonna be abigger output for me than if I am jumping around and my time is split betweenall of these couple things.

[00:23:55] I really, reallylove how you put that.

[00:23:56] Brett Malinowski: there's no best businessmodel. the best business model is [00:24:00]different for everybody. It's like, what is the best business for you everyonehas unique advantages and knowledge and skills that will be way better in onespecific business model.

[00:24:09] And so whatever thatbusiness model is, If you just spend three or four years in that one business,there's no way you're not doing seven figures a year in revenue. Obviously, youwanna be a little strategic about the leverage or what's the size of the totalmarket. But other than that, if you just do one thing for three or four yearsand you have clients along the way, like it's gonna be very successful, juststick with that one thing and keep building it.

[00:24:30] Sam Chlebowski: Love it. So just a few finalquestions here and you know, thank you so much Brett, for all of your time,your expertise. This has been so cool talking to you. somebody who's so up todate on the AI space. I've been following along, but not to the depth of whichyou are, you know, running your agency or media company.

[00:24:47] so three finalquestions. The first is, what are the most exciting projects that you see?Within AI right now?

[00:24:52] Brett Malinowski: So I love what StableDiffusion is doing. that's an easy one because they're going this decentralizedapproach and with that, the business model that they're like doing themselves,but enabling anyone to do. The biggest opportunity right now is taking Stable Diffusion'slike free models that are totally open source, and then going to companies,private companies with private data and then training them their own models fortheir own use case.

[00:25:15] That's likeopportunity number one by far. Another one I like to see is my friends doYouTube automation and I like have a video background and so it's really coolto see that these people can now like make entire like storyline, like videosthat are super high quality with great imagery. My friend does history he canget an AI voice recording of like Morgan Freeman or David Attenborough if hewanted.

[00:25:38] And then he can useMid Journey and these other like image models to create images of history thatdon't exist anywhere because we only have like a set amount of photos from theforties, but now he can use AI and it can look really real to help enhance hisstorytelling. So that's another really cool one.

[00:25:52] It's kind of beentied with the. Musicians, like the fake Kanye West voice, the fake Drake voice,music is just gonna get so good. So I love that. [00:26:00]And then another one, I'm obviously a nerd and so like, CRO or conversion rateoptimization AI platforms that can now run split tests from your Facebook adsto your landing page, to everything.

[00:26:11] There's AI CROplatforms that will literally do do split tests fully, automatically in thebackground. They'll get like right when it's statistically significant andchange the headline, change the body of the description on your websiteseamlessly, and you can get like eight split tests done in a day.

[00:26:27] Sam Chlebowski: No way. I run our marketinghere at motion io. I had not heard of that. So we'd paused all of our paidadvertising, for a little bit while, Long story short. We did a pivot with theproduct and we kind of scaled back some stuff for a time, but we're right aboutto relaunch, and start up all of our paid advertising again.

[00:26:44] And holy cow, like,I gotta use this because I had no, I seriously had no idea.

[00:26:48] Brett Malinowski: Yeah, it's Abtesting.ai isone of them. And then, uh the other one starts with e. Oh, I forgot. I thinkit's like evolve or something like that. but it's just really cool cuz that waslike my favorite thing about marketing is that you can just like make one smalltweak and it could improve your conversion rate 5%, even though it makes nosense.

[00:27:05] But now AI can justdo all that for you and just wake up and your website's a completely differentcolor, completely different formatting. It's like, this is fantastic.

[00:27:12] Sam Chlebowski: Oh my gosh, man, that's amazing.We will put links to all of those things in, the show notes along with mysecond to last question. If people wanna know more about what you are doing,see your content, where should they go to find you?

[00:27:23] Brett Malinowski: Yeah, my handle is at theBrett way on most social media or my name, Brett Malinowski.

[00:27:28] Sam Chlebowski: Awesome. And for our finalquestion, when you are not working, what do you like to do? How do you like tospend your time?

[00:27:34] Brett Malinowski: I'm a huge eSports nerd. Ilove counterstrike, which is why I probably like NFT so much, cuz you couldlike own those skins in the game. But yeah, I love watching competitivecounterstrike. I'll go to all the, like in-person tournaments. I play with myfriends on, on my free time. I played competitive in high school, so thatpassion is, Transferred. I think that's my ultimate goal, is to buy like aCounterstrike team or

[00:27:56] Sam Chlebowski: Oh, that's awesome. By acounterstrike, team. Don't [00:28:00] go, uh,public like phase did though. Holy cow, man.

[00:28:03] Brett Malinowski: Oh yeah, dude, they're like,people like watched growing up. Like I was really into that whole scene whenthey were like trick shoting and everything. And now it's like, I don't know,it got really corporate. But yeah, I would love to buy a Counterstrike team andjust care like way too much.

[00:28:15] Like be at theevents, my team wins, like take my shirt off, like get fired up and stuff. I,that'd just be so fun to just like throw myself into.

[00:28:21] Sam Chlebowski: don't play counterstrike, but,well, I haven't played in a couple months now. I used to play a lot of videogames before my son was born. specifically age of Empires, if you can believe.That is like my game. Age of Empires two, and then the fourth one came out.

[00:28:35] Brett Malinowski: Those games are great. youjust like are constantly progressing.

[00:28:37] Sam Chlebowski: It feels like chess on crack.

[00:28:40] Brett Malinowski: Yeah, exactly.

[00:28:41] Sam Chlebowski: And hopefully I get to playagain someday soon. But thank you so much, Brett, for your time. This has beenan absolutely awesome conversation.

[00:28:48] Just like sofascinating to learn from you, hear about what you're doing and yeah, couldn'tthank you enough and, hope all is going well with the business and excited tosee what you have, you know, coming out down the road.

[00:28:59] Brett Malinowski: Likewise, my friend. Thanksfor having me. This was a great chat.

[00:29:02] Sam Chlebowski: Take care everybody. My nameis Sam Chlebowski, host of the Designing Growth Podcast and co-founder ofmotion.io. If you like this episode, go ahead and leave us a five-star reviewon Apple or Spotify. It'd mean the world to us and get this podcast out to evenmore people. Until next time, everybody have fun, good luck and go crush it.